Management Team

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Bruce Alves
Building and Equipment Director
Bruce and his team keep our buildings looking good and our medical equipment functioning in tip top order.
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Chip Deitrich, CPA
Director of Finance
Chip manages and supports a team of experts in Accounting, Patient Finance, Purchasing and Receiving, and Managed Care.
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Debbie Eldredge
Executive Vice President and Chief Operating Officer
In addition to managing the day to day operations at PCLI, Debbie supervises and provides support to our corporate directors.
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Robert Ford, MD
President and Chief Executive Officer
As owner of Pacific Cataract and Laser Institute, Dr. Ford inspires a corporate culture where people go to great lengths to treat others as they would want to be treated.
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Marlin Gimbel, MBA
Director of Professional Relations
Marlin and his team facilitate relationships with the optometric physician community and support these doctors' needs.
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Bob Jasa
Director of Healthcare Informatics
Bob and his group improve the quality of our care through electronic processing of patient financial data, medical records and real-time monitoring of patient flow.
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Jason Leng, MD
MD Director
In addition to maintaining a busy surgery schedule, Jason plays a supportive role to our team of surgeons and manages our Quality Assurance program.
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Michelle O’Hara
Site Director
Michelle supervises and provides support to managers of our 17 facilities. Her daily goal is to have smooth running offices, delighted patients and staff who love what they do.
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Larry Roth, MS
Director of Information Technology
Larry and his staff keep our vast computer network operating smoothly. They also continually improve our laser vision correction through research and development, top notch maintenance, testing and engineering.
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David Stanfield, OD
OD Director
Besides seeing patients in a very busy clinic, Dave provides management support to the optometric physicians on our staff.
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Dawn Welch
Corporate Systems Director
Dawn and her team work together to fine tune many processes that maximize our patient experience and quality of care.